About gotham typeface professional#
About gotham typeface download#

Since its retail release in 2001, Gotham has become one of the most successful sans serifs in American graphic design. The family includes eight weights in roman and italic, as well as a companion range of designs in a narrower width, Gotham Condensed. 'Tobias Frere-Jones designed Gotham in 2000 for the redesign of GQ magazine. Imagine British typography without Gill Sans, or German typography without DIN. That this lettering hadn't been developed into a typeface really reveals an absence in the American typographic spectrum. Tobias and I had both admired this sign for some time, and thought it a good starting point for a typeface inspired by this style. 'A particularly handsome example of this appears on the Eighth Avenue façade of the Port Authority Bus Terminal, in metal channel letters. It is simultaneously geometric and 'grotesque,' a happy medium between the ruthless geometry of the Bauhaus and the more practical kinds of vernacular letters that figure prominently in American faces like Franklin Gothic. Like all sans serifs, it probably has its roots in the nineteenth century, but the most exemplary examples of this particular style probably appeared starting around 1920. It's a distinctly non-typographic style, drawn from the aesthetic of sign painting (and sign making) rather than printing types. 'There is a particularly American style of sans serif lettering that is so pervasive as to be almost invisible.

About gotham typeface download#

Download Gotham family bundles from Hoefler&Co, or settle for the free versions on Free Fonts Family. If you haven’t yet, make sure you get this typeface for your toolkit. This font is also used presently by Discovery, Inc., Taco Bell, and Golf Galaxy for their logos. Some of its known applications included Barack Obama’s 2008 presidential campaign, the Michigan State University branding, and the Australian Labor Party’s 2016 federal election campaign. Since its release in 2000, Gotham has seen a lot of use. And it looks more natural compared to other geometric typefaces like Futura or Avenir. These characteristics attest to its versatility.

It has also has near-circular curves, with an x-height almost at the exact middle of the ascenders and descenders. This sans- serif typeface is well-known for its uniformity and low thick– thin contrasts. Gotham’s simplicity reflected much like the 1920s, where the preferred type during the Depression was a look that kept the bare essentials, “rid of undesirable, local, or ethnic elements”. Type designer Tobias Frere-Jones’ inspiration came from the lettering seen on older buildings, after taking a walk around Manhattan.įrere-Jones felt that there was a need to preserve “old pieces of New York that could be wiped out before they’re appreciated”.

quoted that the font should be something “that was going to be very fresh and very established to have some sort of credible voice to it”.

About gotham typeface professional#

Made for professional use, Gotham is a large family with four widths, eight weights, and separate designs for screenplay and a rounded version. They wanted a “ masculine, fresh, and new look” using a geometrically-structured sans- serif. The typeface was initially commissioned by GQ Magazine. Its popularity skyrocketed when it was chosen as the typeface for.

Prox (OTF) Our last Gotham font alternative is Prox. Not only does it come with 13 weights, but each weight has its own oblique as well. The modern lettering offers a unique look that other Gotham font alternatives dont have. Find out why this font is such a huge hit. In the realm of typography, Gotham font has held a prominent position since its inception. The contemporary Lorano family of fonts is a pack of gorgeous typefaces for 2022 and beyond. One of the most widely-used fonts of the last decade, Gotham can be seen just about anywhere.